33 quảng cáo sáng tạo sử dụng những dụng cụ có kích thước khổng lồ .

1. FedEx Kinko Office Products​

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Advertising agency: BBDO, New York, USA​

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2. Nike Football​

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Was that a BMW 7 series? Must be an expensive installation. ( Advertising Agency: unknown)​

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3. Wrigley’s Orbit Ice Mints: Fresh Breath​

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The installations were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria. ( Advertising Agency: PKP BBDO, Vienna, Austria)

4. Pepperidge Farm Soft Bread: Pole vault mat​

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Advertising School: Miami Ad School​

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5. Pantene Anti-Breakage Shampoo​

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Advertising Agency: Grey Canada, Toronto​

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6. Mondo Pasta: Boat​

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To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge stickers of faces turned ships into permanent pasta slurpers. ( Advertising Agency: Jung von Matt, Germany)

7. Bic Razor: Billboard​

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Advertising agency: unknown​

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8. Rodenstock Eyewear: Giant Banana Peel​

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A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street. ( Advertising Agency: Serviceplan, München/Hamburg, Germany)

9. Anti-smoking: Big Smoke​

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A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)

10. Alliance Theatre: Pick​

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To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, BBDO Agency created a guerilla campaign based on a classic icon that figures prominently in the play – the afro pick. ( Advertising Agency: BBDO Atlanta, USA)

11. Terminix: Fries​

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“Termites Eat 24 hours a day.” ( Advertising Agency: Publicis Dallas, USA)​

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12. Lego: Crane​

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As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane. ( Advertising Agency: IDB-FCB, Chile)

13. Woodland: Climbing Shoes​

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“Climbing Shoes” ( Advertising Agency: unknown)​

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14. Rimmel Quick Dry Nail Polish: Fast​

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Advertising Agency: JWT London​

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15. Tibits Vegetarian Restaurant: Fork​

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“Very, very fresh vegetarian food.” ( Advertising Agency: Wirz/BBDO Switzerland)​

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16. Nike Ball​

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Advertising Agency: unknown​

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17. McDonald’s: Massive McMuffin Breakfast​

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“Massive McMuffin Breakfast. Now being served.” ( Advertising Agency: DDB, New Zealand)​

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18. Dulcolax: Toilet paper​

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Dulcolax is a stimulant laxative. ( Advertising Agency: Euro RSCG, Dusseldorf, Germany)​

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19. Siemens Mixer​

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Advertising Agency: unknown​

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20. Penline Stationary: Strong Tape​

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Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia​

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21. Lashblast Length​

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“Extremely Long Brush. Extremely Long Lashes.”Advertising Agency: Saatchi & Saatchi Canada​

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22. Moserbaer: USB Truck​

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“Mega storage capacity.” ( Advertising Agency: TBWA, Gurgaon, India)​

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23. McDonald’s: Pole​

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McDonald’s free coffee promotion. ( Advertising Agency: Cossette West, Canada)​

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24. Zwilling Knives​

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To illustrate, that Zwilling produce very sharp knives, a giant mock-up was placed on top of street lamp posts to create an illusion that the knife can even slice through steel. ( Advertising Agency: BATES MALAYSIA, MALAYSIA, Kuala Lumpur)​

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25. Formula Toothcare: Toothpicks​

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Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia​

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26. Martor Solingen: Extremely Sharp​

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Advertising Agency: unknown​

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27. Smart: Giant Bike Lock​

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Advertising Agency: BBDO, Toronto, Canada​

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28. Alteco Super Glue: Steel Span Wire​

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Advertising Agency: DDB China Group Shanghai, China​

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29. Durex Performa: Extra Time​

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Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. Electronic boards were held up at half time and the end of matches to signify how much extra time will be played. Of course, with the branding of the boards, the extra time took on a whole new meaning and relevance! ( Advertising Agency: McCann Erickson, Bangkok, Thailand)

30. Oltimer Restaurants: Tunnel​

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Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops. ( Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

31. Coop’s Paints (Insurance Ad)​

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Advertising Agency: TM Advertising , USA, Dallas​

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32. Gorge Grown Farmers Market​

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Advertising Agency: Owen Jones & Partners, Portland, OR, USA​

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33. Powerhouse Gym​

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Advertising School: Savannah College of Art & Design, Savannah, USA​